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Finding Sponsors

If you’ve found yourself getting more serious about riding and racing, putting some serious money down for equipment, and have a few wins under your belt, you might be ready to take your game to the next level. Have you been wondering about getting sponsors? If you answered “yes”, then guess what? You’re not alone. Read on for some insight to this quest…

Most riders think that doing well on the track and bringing home a few coveted trophies would be enough to be noticed by a sponsor scout or two. Nope. It’s not that easy. But there are some things that you can proactively do that might tilt the scales in your favor.

Finding a Sponsor is like Finding a Job

Just like when you were casting about for your day job (you know, the one that pays for your toys), the first step is to create an impressive resume. This signals to the sponsors that you are serious and would be as asset to their product.

What do they want to see? Not only what you have done in the past, but also what you plan to accomplish in the near future. They want to see a plan of attack. What’s special in your background? Were you mentored by someone of note? Which important races have you won? Point out a few things that show you to be multi-faceted and responsible. Remember, if you wear their logo, you become their public face. Finally, you need to convey the message (without coming out and saying so) that you are looking for a mutually beneficial relationship and not that you’re just in it for the free stuff.

Do Your Legwork

Again, this is just like searching for a job. You may be an amateur rider bet there’s nothing amateur about your approach. Talk to the shops where you buy parts or gear. You’ve already got a good working relationship with them. This is just another way to network. Ask them about any sponsors that are looking for riders. Ask them if you can use them for a reference.

Put any leads you get on a list. Next, brainstorm to think of any companies you would like to approach. Add them to the list. When you’ve got enough to work with, print out resumes and cover letters and send them to the sponsor companies. Follow up correspondence may be done via email but start out with snail mail.

Finally, get your resume online. Sites such as MXSponsors.com are the natural places to target. Is there a small local newspaper where you live? Contact them and ask the sports reporter if he or she would be willing to interview you. You would be surprised – these local rags will jump at the opportunity.

A Picture is worth a Thousand Words

Promote, promote, promote. Take a tip from models and actors. Self-promotion is invaluable. What you have over them is that MX is an action sport. Get some riveting shots or videos that show you at your best. This will help you stand out from the crowd. Showcase your style and technique. Make them say, “Look at this guy!” Send the photos as press releases. The videos? Put them on a disc for distribution and post them on Youtube.

Getting the word out is what does the trick. The squeaky wheel gets the grease.

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